Finding the Right Dealers

---

Let’s talk about truck equipment distributors, dealers, and upfitters. On the surface, it may seem straightforward—but in reality, this part of the industry often feels like the Wild West. These businesses come in all shapes and sizes. Sales strategies vary widely. Geographic coverage can range from highly localized to multi-state. Product focus and end-user markets may be broad—or extremely niche.

Each has a role, a purpose, and a reason for being. And each fits differently—if at all—when it comes to identifying the right business partners for truck and equipment manufacturers.

One of the most important things to avoid is judging a company by its name alone. A name can easily mislead or prematurely eliminate a potential partner. In reality, that same company may be an excellent fit for several reasons. The right questions matter more: Are they capable of equipment sales? Installation? Service? Parts support? Some may check every box, others only a few—but either way, understanding those capabilities quickly determines whether they are a strong fit, a partial fit, or not a fit at all. The company name rarely tells the full story.

Every company included in The Map is actively involved in selling work trucks and/or truck equipment. We’ve spent years searching, validating, and organizing these businesses—and we continue to uncover more every day. Not every company is right for every manufacturer, but each one is right for someone—otherwise, they wouldn’t be included. In fact, many companies were evaluated and did not make the cut.

Have we found them all? No.


Are we actively searching for new opportunities every day? Absolutely.

We understand exactly what you’re looking for—and more importantly, what you’re trying to avoid. The Map is designed to cut through the noise and help you get laser-focused on identifying the right truck and truck equipment–specific business partners. Increased efficiency creates space for higher-value work, better conversations, and smarter decisions.

If your business relies on distributors, dealers, upfitters, and manufacturers to drive sales, Work Truck Incyte’s Map has never been more relevant.